At Affinity, our mission is to create an unrivalled experience for our employees, consultants, and clients.

We believe the strongest results come from strong relationships. That is why we focus on collaboration, trust, and partnerships that benefit everyone involved. By tailoring our expertise to each client's unique needs, we deliver solutions that are not only effective today but sustainable for the future.

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Who is Affinity?

At Affinity Group, we believe the true power of technology lies in its ability to connect people and ideas.

Founded in 2014 by partners Daniel Lamb, Dan Queiros, and Scott French, we started with a simple goal: to provide tailored solutions that help clients turn vision into reality. What began as three people with a passion for innovation has grown into a trusted partner for organizations across industries navigating the complexities of the digital world.

Today, we bring together diverse expertise and a collaborative spirit to deliver solutions that are innovative, reliable, and scalable to drive real results. At Affinity Group, your success is our mission, and we're here to make technology work for you.

Our Five Core Principles:

Principles
01

We are transparent.

Partnerships are built on trust. That's why we share openly: if we know it, you'll know it too.

02

We are flexible.

Your goals come first. We adapt to your needs, giving you the time, space, and options to make the right decisions without pressure.

03

We are efficient.

As we grow together, we capture the intellectual knowledge that you shared with us and invest it in saving your time and driving efficiency.

04

We are agile.

With the best tools and technology at our fingertips, we stay connected and responsive, so you always have what you need, when you need it.

05

We are Inclusive.

Inclusion means more than representation, it's about ensuring every individual has a seat at the table and the opportunity to thrive. We celebrate differences and create a workplace where everyone feels recognized, valued, and respected.

Environment

We are deeply committed to supporting the environment and contributing to a sustainable future through our involvement in projects that make a positive impact.

One such project that exemplifies our dedication to environmental stewardship is our partnership with Climate Partner.

Careers

This year, we've committed our carbon offset to renewable energy projects across Africa.

Through ClimatePartner, we're Powering Access to Green Energy in Africa! This initiative is supporting a portfolio of wind, solar, and hydro projects that are helping to unlock the continent's enormous potential for clean energy generation.

With over half of Africa's population lacking access to electricity, these projects are more than just climate initiatives, they're about building sustainable infrastructure, expanding energy access, and creating long-term community impact. Together, they avoid approximately 515,491 tonnes of CO₂ emissions every year.

This portfolio directly supports the United Nations Sustainable Development Goals (SDGs), particularly Affordable and Clean Energy (SDG 7) and Climate Action (SDG 13), while also contributing to economic stability, energy independence, and healthier communities.

At Affinity, we see sustainability as a chance to support a just transition to renewable energy and to help shape a more sustainable and equitable future for everyone. With ClimatePartner, we join hands in empowering a brighter future for generations to come.

Awards

23rd Fastest-Growing Company in BC

Affinity, a trailblazing company known for its unwavering commitment to passion, innovation, and the pursuit of excellence, proudly announces its latest milestone. Today, we stand in the spotlight as the 23rd fastest-growing company in British Columbia, as recognized by the prestigious Business in Vancouver (BIV) list.

Affinity's remarkable journey has been characterized by overcoming challenges, achieving numerous milestones, and cherishing the collective moments that have propelled us to this exceptional achievement. This recognition is a testament to our tireless dedication and the relentless pursuit of success.

At the heart of this accomplishment is the exceptional team that forms the core of Affinity, the steadfast support of our valued partners, and the trust instilled in us by our esteemed clients. It is not merely our growth that we celebrate today; it is the shared spirit and determination of all those who have embraced the Affinity vision.

Globe And Mail's Report On Business:
Canada's Top Growing Companies

For an astounding fifth year in a row, Affinity has secured a coveted spot on The Globe and Mail's prestigious list of Canada's Top Growing Companies.

The significance of this accomplishment cannot be overstated. Achieving this level of consistent recognition speaks to our sustained commitment to innovation, quality, and the pursuit of excellence. It is a celebration of our ability to adapt, thrive, and deliver value in a dynamic business landscape.

This outstanding milestone stands as a testament to the unwavering dedication and hard work of our entire team. It reflects the trust and support we have received from our valued clients and partners, who have played an instrumental role in our journey.

Our Locations

Principles

Vancouver

275 - 2985 Virtual Way, Vancouver,
BC, V5M 4X7, Canada

Principles

Toronto

3080 Yonge Street, Suite 6060,
Toronto, Ontario, M4N 3N1, Canada

Principles

Seattle

1455 NW Leary Way, Suite 400,
Seattle, WA 98107

Principles

Calgary

407 9 Ave SE,
Calgary, Alberta T2G 2K7

Principles

LATAM

Carrera 11B #99, Bogota,
Cundinamarca, Colombia