SEO Specialist - Content Creator

Industry: All

Term: Contract

Province: Ontario

Category: Information Technology

Experience: 5 - 10 Years


On behalf of our public sector client, we are looking for a Content Creator -SEO Specialist to support continued platform development and site migration, the DXP team is seeking a Content Creator specializing in SEO. This position will play a vital role in supporting the DXP solution by supporting the planning, development, editing and preparation of web site content in support of the team’s site migration efforts. The particular emphasis of this role will be on creation of SEO content, as well as supporting other content creation activities as required.

The Content Creator develops compelling and relevant content for the web site and other digital properties. They create written content, messaging and headlines that align with the brand and strongly engages the target audience. They shape the narrative and ensures consistent messaging across various channels. The SEO specialist crafts effective content to rank on search engines, supporting both technical and content SEO efforts. This includes being able to conduct meaningful SEO research, engage in relevant keyword planning, develop meta tiles and descriptions and support incorporation of keywords into written content.


Responsibilities:

• Conducting keyword research and identifying optimal keyword strategies for strong search engine performance in delivering on desired Humber outcomes

• Development of all SEO content, including compelling and relevant meta titles and meta descriptions for site content

• Ensuring strong technical SEO performance of sites as they are migrated

• Supporting the planning and development of the experiences and user journeys to be supported by each web site

• Contributing to the development and structuring of site navigation and page hierarchy to support the planned experience

• Requirements gathering, facilitating workshops and conducting interviews, research and analysis to identify desired content and shape key messages

• Actively engaging in the review of existing site content with client groups and identifying and planning existing content to be migrated adapted, new content to be developed and content to be removed in delivering on the planned experience.

• Editing and refining input content to create coherent and aligned content

• Collaboratively working with the content team to effectively prioritize, plan and integrate desired keywords into new site content.

• Collaborating with artists, designers, marketing, developers and analysts to create a refined and integrated experience

• Identifying, selecting, editing other supporting content and media

• Ensuring brand consistency and alignment in all delivered content


Education:

• A degree in Business, Marketing, Information Technology Services or a related field


Experience:

• At least five years of hands-on experience in large, complex environments 

• A minimum of three years of progressive experience researching, building and refining web content 

• A minimum of three years of progressive experience in researching, building and optimizing web site SEO content


Required Skills:

• Expertise in both technical and content-based search engine optimization activities.

• Strong keyword analysis and research skills, and the ability to identify and craft meaningful target SEO keywords to support enhanced search results for the University content.

• Proven expertise in writing strongly performing meta tags and meta descriptions that uniquely position web site content.

• Strong consulting expertise and the ability to independently identify, investigate and recommend appropriate approaches and strategies

• Experience in planning, structuring, aligning and organizing content for engagement and meaning

• Strong marketing and communication abilities and the ability to design and develop engaging content that supports priority outcomes

• Deep expertise in research, facilitation, interviewing and compiling input to support content creation

• Audio, photo and video editing skills and experience working with common toolsets and media content types and related software

• Strong design and layout skills

• Demonstrated ability to support creation of coherent designs and sustain brand alignment

• Strong planning, organizational and management skills

• Exceptional ability to collaborate and consult with a variety of people, including creative, technical, subject matter and executive audiences

• Superior oral and written communication and interpersonal skills, including excellent active listening skills

• Problem-solving and root cause analysis skills

• Experience working in an agile mode of operations

• Strong experience with content creation and editing in Content Management Systems (CMS).

• Experience working with Drupal 10, Drupal multisite and Acquia Site Studio is highly desirable

• Experience managing work in Microsoft Azure DevOps

• Higher education or public sector experience is highly desirable


Affinity Earn:

Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/

 

About Affinity: 

Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need.

 

For more information on Affinity, please visit www.affinity-group.ca



Job Number: 11519

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